American Broadcasting Company (ABC) Inc.
Number of pages:
7
ABSTRACT:
A 7 page paper that provides an analysis of ABC Inc. The writer provides a brief overview of the company's history, it was originally part of the NBC corporation, and the number of television networks, radio stations it owns and the number of affiliates. Topics discussed include: revenues, source of revenue, target market, branding, regulatory issues, programming, ratings, decision making, its struggle in the market and its recent successes. One of the conclusions the writer makes is that ABC does not have a clear brand identity. Data included. Bibliography lists 10 sources.
FILE NAME:
File: MM12_PGABC.rtf
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